The book sets out a five phase process with a series of tasks, beginning with research all the way through launch. 

Brands have become the

global currency for success.

Whether you're the project manager for your company's rebrand, or you need to educate your client or your staff about brand fundamentals, Designing Brand Identity is an essential resource for the whole branding team. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools and global best practices.


Alina Wheeler's book has helped so many people face the daunting challenge of defining their brand.

Andrew Ceccon
Executive Director, Marketing, FS Investments

Hire me to speak

Hire me to speak to your team, company, or conference. Consider a speed of light workshop to review the concepts in my book, followed by a fast-paced Q +A.

Get brand therapy

Hire me to be on your team to be your process coach to build your brand, from the inside out, behind the scenes, or onsite. Let's explore the possibilities.

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