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Updated throughout, the sixth edition features today's trends, new examples, and fresh insights, as well as 50+ new case studies from some of the world's leading brand and design studios. 


100+ branding subjects

800+ images, diagrams, and brand touchpoint examples

400+ quotes from experts, execs, and design gurus

The sixth edition's bold cover, designed by Eddie Opara of Pentagram, showcases the remarkable potential of generative design. A structure emerges from countless intricate forms, just as brands are the product of thousands of small actions. 


50+ all-new case studies from around the globe

If you read one book on branding this year, make it Designing Brand Identity. The 6th edition features everything you need to know to build a killer brand identity—all done in a hands-on, practical manner.

Paula Scher

Get the resources you need to talk about and show off featured work in Designing Brand Identity

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