The book sets out a five phase process with a series of tasks, beginning with research all the way through launch. 

Designing Brand Identity Process
Designing Brand Identity 5th
Designing Brand Identity 5th
Designing Brand Identity 5th
FAQS
FAQS
FAQS

Brands have become the

global currency for success.

Whether you're the project manager for your company's rebrand, or you need to educate your client or your staff about brand fundamentals, Designing Brand Identity is an essential resource for the whole branding team. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools and global best practices.

 

Alina Wheeler's book has helped so many people face the daunting challenge of defining their brand.

Andrew Ceccon
Executive Director, Marketing, FS Investments
Designing Brand Identity 5th